Long tail keywords are key phrases that are more specific, usually longer than the common keywords and targeted to a narrow audience that people use to search for information on the internet.
Sitemaps come in two flavours:
You can have a page sitemap and an XML sitemap
Keyword research is the process of finding and analyzing the best keywords to target for a given purpose, such as ranking in search engines or driving traffic to a website.
Search Engine Optimization, or “SEO” for short, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs).
What is technical SEO? Technical SEO refers to things that have to do with the technical setup of your website and your server.
There are a number of things you can do to optimize your website for search engines, but on-page optimization is one of the most important.
Off site SEO is the process of optimizing a website so that it performs well in search engine results pages (SERPs) through the use of external factors.
Search Engine Results Pages (SERPs) are the pages displayed by search engines in response to a query by a user.
A Twitter card is a small piece of code that allows you to add media to your tweets. This media can be in the form of images, videos, or even audio files.
What is Open Graph? Open Graph is a protocol that enables any web page to become a rich object in a social graph.
A rank tracker is a tool that allows you to track your website’s search engine ranking for specific keywords on a variety of search engines.
A website is typically composed of text and images, and may also include other content such as video, audio, and interactive content.
Google Panda was a change to Google’s search results ranking algorithm that was first released in February 2011.
The Google Penguin update was rolled out in 2012 and was aimed at webspam.
White hat SEO is a type of SEO that focuses on optimizing a website for search engines in a way that is ethically “white hat” or above-board.
Black hat SEO is a term used to describe a range of unethical practices used to improve a website’s search engine ranking.
Grey hat SEO is a term used to describe a range of semi-ethical SEO practices. These may include link buying and building.
Link relevance is the relationship between the pages where a backlink is coming from. It’s an important factor in SEO or search engine optimisation.
Spam. Most spammers use Zombie networks which can be infected with worms and viruses. Spam is normally unsolicited emails but it can be other things too.
The term scraping is somewhat misleading, and can cause people to thing of a process that is used by certain less reputable firms to steal work created by others.
The term “link popularity” is almost exactly what it sounds like- the number of backlinks that point to your website.
If you want to catch the eye of search engines, you should spend some time learning about how contextual links can help raise your rankings.
Syndicated content is the least expensive way to provide that new content. Content syndication allows you get more exposure for your site, more traffic, and more backlinks.
Everyone who has used the internet has probably heard the term IP Address, but do you know what it really means? IP stands for Internet Protocol…
The term PR Sculpting is another one of those words that is thrown around the SEO world, but what does it really mean? Basically, PR sculpting refers to…
While it is common SEO practice to experiment with a wide variety of links, many years ago profile links were effective till they were abused by the SEO community.
Website owners who have begun adding content to their site in hopes of raising search engine rankings have no doubt heard the magic phrase “keyword density”.
The basic definition of link building is the process in which you create hyperlinks to your site from other sites.
The term link bait might sound a little strange, but it was one of the biggest trends in search engine optimization several years ago.
Reciprocal links are an important part of promoting your website and increasing your search engine rankings.
Link farms (also see private blog networks) are one of those concepts that have gotten a bad reputation in the world of internet marketing.
The term “link juice” is to webmasters what the term “open sesame” was to Ali Baba. Link juice is a term that has been used the whole time I’ve been an SEO.
Website owners hoping to increase their ranks through search engine optimization strategies have probably already heard about link exchanges and have wondered whether they are a good idea.
When you view the HTML source for web pages, you may notice that they contain Meta tags. Meta tags can help you promote your web page as part of search engine optimization efforts if you use them wisely.
The idea of keywords has been lobbied around the SEO industry for decades. The basic definition of keywords is that they are relevant words or phrases that relate to the content of your site.
Those in the business of promoting their website and hoping for higher ranks on the major search engines may have heard the term “low hanging fruit”.
Best way to earn backlinks to your site is to build content so good and helpful that visitors will want to build links to it. Organic links are exactly that.
A link wheel was a link building system that was very popular 10+ years ago until panda came along and crushed it.