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contextual links

Contextual Links

Websites hoping to raise their search engine rankings- particularly those who face competition from many other sites- understand the value of links from other websites.

While traffic coming to your site that is sent from other sites is a great way to earn visitors, if you want to catch the eye of search engines, you should spend some time learning about how contextual links can help raise your rankings.

A contextual link is different from a standard backlink.

A contextual link is created when a keyword or key phrase within an article is turned into a hyperlink to your site, thus creating a one-way link that connects a keyword with your site.

The term “contextual link” is used because rather than using a hyperlink that includes the name of your site in web content, your site becomes directly affiliated with a term that you are hoping to gain ranking for on search engines.

In most cases, your link will be placed within a content article on another site. For example, if you have a site that sells art supplies, your contextual link would be placed in a blog on a site about painting as a hobby.

The popularity of contextual links is increasing due to the proven search engine ranking increases it provides. If your site is conducting search engine optimization efforts, contextual linking is one of the tools that you can use that creates legitimately higher rankings, unlike so-called link farms which are recognized by major search engines as being nothing more than an attempt to gain higher rankings.

Contextual link building means that the links you receive are from pages with relevant niche content.

Search engines view these links more favourably than those from sites that are unrelated to your desired keywords, which can significantly boost your search rankings.

Another benefit of contextual links is the boost that your website gets among readers.

Research has shown that when a reader clicks on a link he or she has found in a related article, the visitor assumes that the website he or she is visiting is an “expert” site.

By having contextual links to your site placed on several different websites, viewers will see your site as a reliable source of information.

The more often customers associate your website with a particular search term, the more likely they are to think about your site first when they are ready to make a purchase.

Because you can link to your front page or any other section of your site, you can bring visitors into any area you choose, you can increase rankings for not only your site but for individual pages as well.

The increasing sophistication of search engine algorithms means that site owners must find more effective ways of bringing search engine crawlers to their sites.

Today’s search engine rankings are created on a weighted scale- not all links are created equal in the eyes of search providers.

The benefit that an individual link provides for your site will depend primarily on the nature of the linking site itself.

Sites with higher page ranks and niche relevant content that link to your page will provide better results and increased visibility.

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Dave (Designed by)

I’m Dave and I’ve been building websites and online marketing for over a decade.

This is my home a place where I cover Design, SEO and all the other things that interest me.


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