The term link bait might sound a little strange, but it was one of the biggest trends in search engine optimization several years ago.

Have you ever seen a video or found an article online that was so interesting that you posted links to it on Twitter, emailed it to friends, or even posted a link to it on your blog?

This type of content is what is known as link bait, and it has become a great way to bring in new viewers to your site, raise search engine rankings, and create those valuable backlinks that your site needs.

How do you go about creating link bait?

Well, there are several different options:

• The best way to start is to create content for your website that you know people will want to read. The content should be relevant and specific to your niche- for example, a site that sells jewellery wouldn’t want to create linkbait with an article about going on a hunting safari.
• Be creative- think about what you would want to see on your site if you were a customer, and then think of ways to make that as interesting as possible.
• You will want to write content that will generate discussion. Some sites choose to post something controversial, hoping that people will be inclined to comment and link to the post. However, this can backfire, creating negative impressions of your website. Instead, consider creating something funny, thought-provoking, or something that has not been said before.
• Whatever you decide to post, it must be something that gets people talking to be considered link bait.

While the term link bait may sound like it has negative connotations, it is a very good thing.

If you post something fun, interesting, or just make people think, you are doing a very good thing. You will be creating new information that makes people want to discuss new ideas, and even better, you will encourage them to visit your site.

There are several benefits to posting something that you would consider link bait.

First, search engines are increasingly sensitive to finding links that are “natural”- meaning that tricks like posting a link to your site on every forum you can find no longer work.

Second, visitors who find something interesting on your website are likely to keep visiting to see what sorts of new things you have posted.

Finally, the more links you generate, the faster you will see your site ranking improve on search engines.

In the world of internet businesses, relevant content has become the most important tool that you can use to increase your search rankings and bring in the traffic you need to make money.

Linkbait is a way of getting the most out of your content by encouraging people to create backlinks.

One of the best things about using linkbait- if you are successful, linkbait can be the least expensive yet most effective search engine optimization tool you will ever find.