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Why is it important to focus on low hanging fruit?
Those in the business of promoting their website and hoping for higher ranks on the major search engines may have heard the term “low hanging fruit”.
In business, the term “low hanging fruit” refers to opportunities that are easy to achieve and have a high chance of success.
There are a number of reasons why low hanging fruit is important to focus on:
1. Low hanging fruit can provide quick wins.
2. Targeting low hanging fruit can help stretch limited resources.
3. Low hanging fruit can help build momentum.
4. Focusing on low hanging fruit can increase the chances of success for more challenging opportunities.
Quick wins are important because when businesses are able to achieve quick wins, it can create a sense of confidence that can carry over into other areas.
This confidence in the ability of the business to achieve its goals is especially important in the early stages of business when there is often a lot of uncertainty.
What is low hanging fruit in SEO?
In SEO, low hanging fruit refers to ranking improvements that can be achieved with relatively little effort.
This can be achieved by targeting easy-to-rank keywords, improving website content, or fixing technical SEO issues.
By focusing on low hanging fruit, businesses can quickly improve their SEO rankings and visibility, without having to invest a lot of time or money.
What are some common low hanging fruit strategies in SEO?
There are a number of low hanging fruit strategies in SEO that can be used to improve the visibility and ranking of a website. Some of the most common strategies include:
1. Optimizing the website for relevant keywords:
Identifying and targeting relevant keywords is one of the most effective ways to improve the ranking of a website.
Keyword research can be used to identify the most popular and relevant keywords for a website.
Once these keywords have been identified, they can be included in the website content, titles, tags, and descriptions to improve the site’s ranking for these keywords.
2. Improving the website’s content:
Another effective way to improve the ranking of a website is to create high-quality, keyword-rich content.
This content should be informative, well-written, and relevant to the keywords that have been targeted.
In addition to improving the ranking of a website, this content can also help to drive targeted traffic to the site.
3. Building backlinks:
Off site SEO is critical if you want to achieve high rankings.
Backlinks are links from other websites to your website.
These links can help to improve the ranking of your website as well as the visibility of your site.
Backlinks can be built through a number of methods, such as guest blogging, directory submissions, and social media postings.
4. Optimizing the website for local search:
Local search is becoming increasingly important for businesses.
Optimizing the website for local search can help to improve the ranking of the site as well as the visibility of the business.
Local optimization techniques include claiming and optimizing business listings, adding business locations to the website, and creating local-specific content.
5. Using social media:
Social media is a powerful tool that can be used to improve traffic and engagement to your website which will improve the ranking of a website.
Creating social media profiles and pages for a website can help to increase the visibility of the site as well as the number of backlinks.
These are just a few of the most common low hanging fruit strategies in SEO.
By using these strategies, you can improve the ranking of your website and increase its visibility.
How can you make the most of low hanging fruit in SEO?
1. Optimize your title tags and meta descriptions
Optimizing your title tags and meta descriptions (known as meta tags) is low-hanging fruit in SEO.
Make sure your title tags are descriptive and include your target keyword, and that your meta descriptions are compelling and also include your target keyword.
2. Optimize your images
Optimizing your images for SEO is another low-hanging fruit.
Make sure to include keywords in your image file names and alt text, and also resize your images so that they load quickly.
If possible put your keyword in text in the image itself as Google uses OCR text recognition technology.
3. Target long-tail keywords
The concept of long tail keywords refers to search phrases that are long, but very specific.
For example, think of a search for a “lawyer” versus one for “wrongful death malpractice attorney Denver Colorado”. The second term is considered a long tail keyword, and there are some advantages to tailoring your site around this type of specific keyword.
You can learn more about long tail keywords here.
4. Diversify your backlinks
If you only build links to your site from one source it can be diminished overnight.
For example, if guest posting is hot right now then you can guarantee it will be abused by half of the SEO community!
Google goes through stages of tweaking its algorithm so when things are all out of whack in the SERPs they come up with an update that will target the problem.
Look at Google Panda and Google Penguin they came into being because members of the SEO community abused loopholes in the algorithm by link building to rank rubbish websites and Google took action and wrote those tactics out of the factors they use to determine how to rank websites.
Huge parts of the internet disappeared overnight.
By not focusing on one link building strategy you protect yourself from updates down the line.
5. Monitor your website’s speed
Website speed is a ranking factor, so it’s important to make sure your website loads quickly.
Use tools like Google PageSpeed Insights to test your website’s speed and get suggestions on how to improve it.
By taking advantage of low-hanging fruit in SEO, you can improve your website’s ranking in search results without putting in a lot of effort.
What are some common mistakes made with low hanging fruit in SEO?
There are a few common mistakes made when trying to take advantage of low hanging fruit in SEO.
The first is not doing enough research on keywords.
Some people will choose keywords that are too broad and will not get the traffic they are looking for. Others will choose keywords that are too specific and will not be able to get the traffic they want.
The second mistake is not using the right tools.
There are many different tools available to help with SEO, but not all of them are created equal. Some are better than others, and some are free while others are paid.
The third mistake is not taking advantage of all the resources available.
There are many books, articles, and websites that can provide valuable information on SEO.
The fourth mistake is not staying up to date on the latest trends.
The world of SEO is constantly changing, and what works today may not work tomorrow.
The fifth mistake is not being patient.
It takes time to see results from SEO, and it is important to be patient and keep working on it.
What are some other tips for getting the most out of low hanging fruit in SEO?
1. Make sure your website is optimised for search engines
2. Monitor your website’s search engine rankings regularly
3. Make sure your website’s content is fresh and up-to-date
4. Conduct keyword research regularly
5. Use Google AdWords and other PPC campaigns
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